Fresh content created here
A successful website is one that engages the visitor through relevant, coherent content that isn't stale or out of date. Google and Bing are increasingly looking to the content of a website and how well it provides answers to queries as a way of ranking them in search results. Developing content that is relevant and keeping it fresh are ongoing challenges to website owners.
Cerimage Consulting can help you create a website with quality content that is relevant and provides the information that visitors are seeking. Search experts believe the quality of content on web pages is an important ranking factor because Google is constantly striving to improve the experience of site visitors. Ranking is detemined by a complicated set of factors that measure visitor engagement (time on site, time on page, pages visited) and bounce rate (did the visitor leave immediately?) - content is king when it comes to improving visitor engagement.
What is "quality content" and how do we create it?
Creating quality content is not hard but it does require skill and forethought. It requires that you put yourself in the place of a visitor to your site. What questions do they have about your products and services? What might they want to know about the industry or marketplace? A great website not only informs the visitor about your product or service, it is also provides answers.So, if we know what needs to be said, why is developing compelling, coherent content that is relevant to the visitor so often ually the single biggest hurdle to launching a website? The answer is: It doesn't have to be. At Cerimage, we can develop content for your entire website or just a few pages. Contact us for more information and pricing.
How do you keep content fresh?
Keeping the content on a website fresh and engaging is crucial to attracting new visitors and retaining current customers. In a recent study by Limelight Networks, 68% of people ranked fresh content as either the first or second most important requirement for a website - more important than anything but page load and/or response time.
Cerimage can help you create and manage the content on your website
Writing content for a website requires a well defined plan with a disciplined approach that weaves keywords and search terms into the fabric of the site. Our content methodology includes an evaluation of the audience, determination of high-value keywords and search terms, research of competitor and industry sites and structuring the content into "blocks" with appropriate headings. Don't let lack of content keep you from launching your new website - we can help.
After your website is launched, use our content management service to create a plan and calendar to help yokeep your content updated on a regular basis. We can write blog posts, news articles or revise content that the search spiders can crawl. Don't miss out on customers and sales - keep it fresh!