Choosing the right social media strategy for your business
Before we design a website, we spend time helping our clients better understand the audience for the website. Understanding their needs and motivation is crucial to improving visibility. While attracting scores of visitors is nice, you need the right visitors - ones who need your products or services and will buy them. Our focus is on driving the right traffic to your site and helping convert them to customers and sales.
At Cerimage, we design websites from the ground up using our proven methodology for maximum visibility to the major search engines - Google and Bing. We create a site architecture that maximizes visibility to search engine spiders then we focus on developing fresh, relevant content that the search engines love by incorporating key search terms. This emphasis on Search Engine Optimization (SEO) fundamentals will improve your site's ranking in Organic search results.
Search Engine Marketing (SEM) is another strategy to drive traffic to your site. We can create a Pay-per-Click (PPC) campaign utilizing Google Ad Words or Bing Ads. Ads can be targeted based on a number of factors including location, device, even time of day. Let us work with you to design a SEM strategy that will maximize your advertising budget.
We can create a Twitter profile and develop an ongoing "Tweet" campaign suited to your business and customers. Use Twitter to keep customers informed about upcoming events, specials or news articles that relate to your business. Using Hootsuite, TweetDeck or any other monitoring system, we can manage your online presence.
Facebook & LinkedIn
Facebook and LinkedIn pages are great places to connect to your customers. We can build your company a page that showcases your products and services and allows customers to keep up. We have tools to monitor page statistics and can create reports of interactions. We can also create advertising campaigns targeting the right audience.
Sounds weird, works great. A blog is a useful tool for publishing on the web. Whether it is a whitepaper topic, an op-ed piece, a how-to or simply a article of useful information, a blog is a great way to keep the content on your website fresh and relevant. We can work with you to create the right blog for your business.